International E-Business Project Manager - EMC Computer Systems

La Défense , Ile De France - Bezons

Major information technology services company. Working within the International Ebusiness Team - Work essentially in English.

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Key achievements

• Supported the French website product promotion and content optimization including design and manage AB Testing to optimize the online user experience.

• Headed creation and launch of a major communication support for EMEA region Intranet and internal newsletter.

• WebAnalytics : Generated complex metrics and data reports utilizing interactive dashboard to advise executive-level management leaders regarding user behavior (including profiles, leads, ROI analysis)

 

Key responsibilities

• Managed international web requests : eMarketing, web analytics, business analyst.

• Launched Search Engine Marketing and Search Engine Optimization of campaigns for product launch optimization (tracking codes, source codes, create registration and invitation pages, implement tracking URLs etc).

• Directed all phases of strategic online marketing campaigns across the EMEA region. 

• Leveraged knowledge of search engine optimization tools to maximize market reach. 

• Oversee development of customized content for affiliates in alignment with localization objectives supporting local initiatives in cooperation with the Global (American) team.